Jesse Ellis | Talking All Things Ultra

In this conversation, Justin and Jesse discuss the growing trend of live streaming in the trail and ultra running community. They highlight the importance of drawing attention to the sport and creating a sense of community through live streams. They also discuss the changing landscape of sponsorships in the industry, with companies like Hoka and Altra making shifts in their sponsorships and partnerships. Jesse shares his insights on the business side of the industry and the impact of these changes on race directors, athletes, and photographers. They also touch on the potential emergence of new brands and the importance of finding the right shoe for individual runners. The conversation explores the business side of the trail running industry and the role of brands and companies in the sport. The hosts discuss the sponsorship of races by companies like Ultra and Brooks, and the potential for companies to be bought out or sell to other companies. They also touch on the importance of athletes as brand ambassadors and the impact of their involvement in the community. The conversation concludes with a discussion on the cost of hosting events and the different experiences and expectations that come with races of varying sizes and sponsorships.

00:00 Introduction and Background

02:16 The Rise of Live Streaming in Trail and Ultra Running

08:17 The Impact on Race Directors, Athletes, and Photographers

23:44 Changing Landscape of Sponsorships in the Industry

29:04 Finding the Right Shoe for Individual Runners

30:42 The Business Side of Trail Running

32:41 The Role of Athletes as Brand Ambassadors

40:30 The Cost of Hosting Trail Running Events

49:49 Different Experiences and Expectations in Trail Races